Search Engine Optimization
(SEO)

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing content, HTML code, and meta tags (title, description), using relevant keywords, and ensuring the site is user-friendly.

Off-page SEO focuses on increasing the authority and relevance of your website through activities outside of your site. This includes building high-quality backlinks, social media marketing, influencer outreach, and guest blogging.

Technical SEO ensures that your website meets the technical requirements of search engines. This includes optimizing site speed, mobile-friendliness, site architecture, crawling, indexing, and security (HTTPS).

Local SEO aims to improve your website’s visibility for location-based searches. This is crucial for businesses serving specific areas. It involves optimizing your Google My Business profile, getting local citations, and earning positive reviews.

Black hat SEO involves using unethical, manipulative techniques to quickly boost website rankings, such as keyword stuffing, cloaking, and spamming backlinks, which can lead to penalties from search engines.